Sunday, June 24, 2007
A pior ideia?
The dumbest idea?
A nossa agencia foi convidada para uma concorrencia. Grande. Como (quase) tudo na Russia, os processos de escolha da agencia nao sao necessariamente honestos. Por esse motivo, achamos melhor envolver o menor numero de pessoas possivel, para evitar que eles se desmotivassem caso nao ganhemos a conta.
Fora isso, eh uma concorrencia gratuita (aqui, normalmente, as empresas remuneram as agencias convidadas). Ou seja, seria tambem inteligente envolver o minimo de recursos da agencia.
Por ultimo, tivemos uma reuniao com o cliente antes de comecar o trabalho e ele disse que o trabalho impresso seria importantissimo no processo todo. Detalhe: ainda nao confio em nenhum diretor de arte que eu tenho aqui.
Juntei todas as pecas desse quebra-cabeca e cheguei a uma brilhante conclusao: fazer a concorrencia sozinho.
Confesso que, em teoria, a ideia eh boa e soou logica na hora. Mas depois de comecar o trabalho vi que foi, provavelmente, a pior ideia que eu ja tive desde que comecei a trabalhar em propaganda (contando anuncios de oportunidade e tudo).
Vou explicar porque. O que eu nao falei eh que eles nos passaram 3 briefings para campanhas 360 graus, em ingles e russo, com execucao em todas as midias sugeridas. Isso quer dizer que nos ultimos dias eu trabalhei por 8 pessoas: diretor de criacao, redator, diretor de arte, assistente de arte, designer, editor, produtor e (acredite) locutor, ja que minha voz foi usada para a peca de radio e TV. O unico problema eh que minhas horas nao se multiplicaram na mesma proporcao das incumbencias. Isso significa ter varado 3 noites, dormido escassos minutos na minha sala e ter quase que esquecido dos clientes que pagam as contas.
No final das contas, o trabalho ficou bom, ninguem (alem de mim) vai ficar frustrado se a gente nao ganhar a conta, a agencia nem percebeu que meu periodo de teste acabou e eu sobrevivi. Nao se preocupe, mae, nao vou fazer de novo. Ja descansei. Amanha escrevo sobre a aventura do final de semana.
If you tried to get in touch with me during the last week, by digital means, telephone or any other, my apologies. This time, telling you I was busy could be considered an euphemism. From last Monday till Friday, I slept only 12 hours. I'm alive and, now, rested. That's why I have the time and the energy to write this blog (and explain my absence). Facts.
Our agency was invited for a pitch. A big one. Since most selection processes aren't very transparent here, we thought it would be good to involve as little people as possible. We didn't want people demotivated in case we didn't get the account for any reason.
Besides that, this was a "Free Pitch" (because here the agencies are usually paid to work on a pitch). Meaning it would be also financially wise to involve as little of our resources as we could.
Last, but not least. Before we started working, we met the client and he mentioned how important the print work was going to be. And I still don't trust any of my art directors.
I gathered all the pieces of this puzzle, thought for a (little) while and came to a brilliant conclusion: do everything myself. I must confess that in theory it's a good idea and back then it sounded logic. But as soon as I started working, I realized this was probably the dumbest idea I've had since I started in advertising (considering my time as a trainee). I'll tell you why.
What I did not tell before is that the client gave us 3 briefs for 360 degrees campaigns, in English and Russian, with executions in all suggested medias. Which means that, for the past 5 working days, I worked for 8 people: creative director, copywriter, art director, art assistant, designer, editor, producer and even narrator, since my voice was used for TV and radio. The only problem is that my hours did not multiply accordingly. So, I had 3 night of absolutely no sleep, couple of power naps in my office and a total lack of involvement in the daily events of the clients who actually pay the bills.
In the end, the work was good, no one (besides me) will be frustrated if we don't get the account and the agency didn't even discuss my trial period. I survived. Don't worry, mom, I won't do it again. I rested. Tomorrow I'll write about the weekends adventure.